Essential Pre / During & Post Event Marketing
Kindly supplied by Pier Marketing
PRE-EVENT
- Establish your goals and objectives
- Create a timeline
- Set your budget
- Research upcoming events/shows that may provide insight/ideas
- Start planning your stand design (see other resources for more detail)
- Get your marketing materials ready
- Brochures, flyers, banners, price sheets, order forms, signage OR opt for a digital catalogue on USB or scan QR code
- Prepare your products / service pitch
Let people know you’re exhibiting
- Email out to your database
- Get a guest blogger
- Announce on social media
- Advertise on your website
- Consider contacting attendees personally before the event
Plan your booth staffing
- Delegate in advance
- Brief your team and ensure they understand their position on the day and your expectations (eg, a business card to everyone, collect
details etc)
- Know what they are saying and doing on the day
- Complete a final setup checklist
- Arrive early to spot potential problems before attendees arrive
- DURING EVENT
- Collect email address to build database (via collected business cards or completing a form)
- Remember to socialise and engage
- Make an effort to enjoy your time whilst you're there
- Take photos for post-event social media
- Avoid bombarding attendees
- Avoid the ‘sales’ approach. Instead, try engaging in genuine conversation
POST-EVENT
- Debrief with your team (what worked and what didn’t)
- Send a post-event survey or email to attendees
- Follow up with your sponsors/exhibitors/speakers
- Post on social media
- Consider doing a post event ‘wrap-up’ blog or video to share
- Announce competition winners (if applicable)
- Celebrate!
DOWNLOAD
PDF CHECKLIST
DOWNLOAD
PDF CHECKLIST
